By: Marcus Paul
Source: Miami Agent
Luxury Portfolio International’s recent white paper, “The Affluent Homebuyer: a quest for meaning,” breaks down the new mindset of today’s luxury buyer. The report’s authors assert that traditional trappings of luxury are quickly becoming old and outdated, and today’s luxury buyer is searching for something deeper and more meaningful.
This report identifies three types of luxury homebuyers, based on what that “meaningful” means to buyers in different price ranges. They are defined as “practical explorers,” “meaning seekers” and “power players.” These profiles shed light on the differences revealed when comparing the different price ranges that luxury buyers fall into, and can be useful when prospecting for new luxury clients or tailoring marketing messages.
